Which statement regarding risk communication in an FMD outbreak is NOT appropriate?

In the context of risk communication during an outbreak of Foot-and-Mouth Disease (FMD), the appropriate approach involves providing accurate and honest information to clients to help them understand the situation and take necessary precautions. Assuring clients that they do not need to worry can be misleading, as it minimizes the seriousness of the outbreak and could lead to complacency in risk management.

Effective risk communication should acknowledge the potential risks associated with an outbreak and engage clients in understanding the implications of the disease. It is crucial to provide them with realistic assessments of the situation, including discussing the public health implications, what actions they should take to mitigate those risks, and being transparent about uncertainties. By ignoring the seriousness of the outbreak and downplaying the potential worries of clients, one undermines the importance of informed decision-making and preparedness in the face of a disease threat.